A new site for Indigo Design Group

This site was recently completed by fisheye (with back-end help ably supplied by Paul Erickson at Xperimental Studios) for the wonderful women of Indigo Design, Sydney-based Interior designers. We created an illustration of their studio space from a photograph, and decided that this should be used for the site’s navigation. A big site, a lot of consultation and hard work later, here it is!



Museum2You exhibition


A highly topical travelling exhibition on Sustainability, Biodiversity and Climate Change. Put together by the Australian Museum, it toured regional areas of Australia over many months. Fisheye designed the entire display (3 large banners plus 11 information panels) plus a folded DL brochure and a 32 page booklet to accompany it, called the Green Home Guide. A very rewarding project.


M2U booklet brochure




Museum2You panels

Amazon can now bypass publishers

I just found this article from the New York Times which reports on Amazon’s move to directly woo authors, cutting publishers out of the deal. While this could be a good development for some authors who can self-publish e-books with Amazon and make more income from writing, I worry about the potential for publishing standards to drop. Publishing houses apply rigour to manuscripts, with usually multiple rounds of editing and proofreading – leading to a higher quality in the finished product. Not to mention the careful attention to the creation of a great cover!

Would love to hear your views on this hot topic!


The ugly e-book!

Good typography and cover design – how important is it to the e-book reader?


This article from WIRED magazine highlights some concerns that I’ve long held about our new digital world of ebooks. In particular, the loss of the wonderful art of the typographer, not to mention a well-designed cover. Let’s hope that developers are onto it!



fisheye now does eBooks!

So here’s what you’ve been waiting to hear:

Fisheye can now publish eBooks! We can produce ePub (eg, for iPad) or MOBI files (for Kindle), using the latest InDesign suite of tools. We can either create eBooks from scratch for you, or convert existing digital files to ePub/MOBI format. Easy! Give us a call on 0421 865 843 with any eBook queries you may have.